exists to
level the playing field
for local businesses


We believe
that:
  • intelligence belongs to everyone local businesses deserve access to the same best practices used by multi-national corporations and e-commerce companies.
  • technology can enhance human relationships local business owners know their customers on a human level. With the right technology solutions, they can remain top-of-mind in a distracted, noisy culture.
  • a data-driven, human centered approach increases profits and grow efficiencies
  • 'zooming in' or 'zooming out' on business processes and strategies creates clarity for business owners and their clients
  • our equanimity and empathy as third-party consultants reduces stress on busy entrepreneurs
  • 'tech' ≠ expensive the right solution is affordable and easy to implement

Our
services:
Strategy & Tactics

Business Model Development

Business Process Enhancement

Strategic Metrics (Objectives & Key Results)

Customer & User Research

Data Analysis & Customer Segmentation

Qualitative User Research

Technology Consulting

Technology Stack Audit & Recommendations

Custom Product Development


About us:
Kunal Bambawale
Kunal Bambawale

Focus Areas:
Strategy, Marketing, User Experience

 

Kunal has 13 years of experience across marketing, live events, OTT platforms, real estate, and digital product development.

He enjoys reading widely across many subjects, including political economy, history, psychology, and fiction.

He holds a bachelor's degree in Broadcast & Digital Journalism and Political Science from the University of Southern California.

Mayukha Indavara
Mayukha Indavara

Focus Areas:
Strategy, Data Analytics, Software Development

 

Mayukha is a computer science graduate and data scientist with over 11 years of experience spanning corporate and social impact sectors.

Based in Goa since the pandemic, she brings a nuanced understanding of how business, data, and mathematics intersect to drive strategy and measurable outcomes.


Career
Journey: A selection of brands and artists Kunal has worked with across 13 years in marketing, events, and product strategy.
Living Luxury Real Estate
Living Luxury Real Estate
Led the venture from concept to market — defining the product, overseeing development, and executing the go-to-market strategy for a luxury real estate technology platform featuring multiple back-end and front-end user roles.
OAFF Music
OAFF Music
Orchestrated a full release launch strategy for records such as "So Good" (with Kayan) to maximise reach and cultural impact, alongside sustained career growth planning, PR, and marketing.
JioSaavn
JioSaavn
Built and managed platform-wide social media strategy, and developed artist development frameworks to nurture talent on one of India's leading music streaming services.
Johnnie Walker
Johnnie Walker
Designed and delivered immersive brand music festival experiences, translating the Johnnie Walker identity into memorable live events that created lifelong memories for consumers, featuring artists such as Bonobo, Snarky Puppy, Tycho, Explosions in the Sky, and Giorgio Moroder.
Mahindra
Mahindra
Supervised experiential brand activation and event design for the Mahindra Blues Festival.
Smirnoff
Smirnoff
Promoted, marketed, and built brand affinity through a never-before-seen audiovisual music festival: the Smirnoff Experience in Bengaluru.
Submerge Music
Submerge Music
Drove audience growth through a targeted social media content strategy, and developed a data-informed ticket pricing model to optimise revenue and event accessibility.

Email Kunal so that we can help find clarity for your business, your team, and your customers.